Introduction
The Council for Exceptional Children (CEC) is the largest international professional organization dedicated to improving the success of individuals with disabilities and/or gifts and talents.
In a dynamic world and evolving landscape, CEC remains agile, continuously adapting to meet the changing needs of its members and the broader community. As a reader of this brand guide, you play a crucial role in ensuring our brand is consistent, strong, and clear. By upholding our brand, you empower our membership and the public to understand our identity, purpose, and value.
CEC’s brand defines who we are—a diverse, vibrant professional community working with others to ensure that individuals with disabilities have access to high-quality, inclusive, and equitable education.
This brand guide is not static but a living document that will actively support CEC, its units, divisions, and chapters. Its role is to foster consistency, amplify brand recognition, steer communication, design, and marketing decisions, and serve as an authoritative reference for upholding a steadfast and coherent brand identity.
Logos
View guidelines around using the CEC logo.
Colors
Explore the colors of the CEC Brand.
Fonts
How to obtain and utilize our CEC brand fonts, Heebo and Tinos.
Photos, Graphics, and Icons
Learn about copyright guidelines and other resources around using images in your communications.
Brand Voice
Learn about CEC's writing goals and principals and using an appropriate voice/tone.
Terminology
Learn about using people-first language, communicating clearly, and more.
Accessibility
As an organization that serves individuals with disabilities and/or gifts and talents, we must prioritize accessibility in all our content.
Social Media Communications
Social media allows us to connect with our members and the public where they are.
Glossary
View a list of common acronyms often used by CEC and in the special education field. Avoid using acronyms and jargon whenever possible, as they might not be familiar to our audiences and can cause confusion.
How CEC State/Provincial Units, Divisions, and Chapters Benefit from Consistent Branding
CEC's strength relies on its units, divisions, and chapters. While divisions may have their own brand guidelines, they should adhere to this guide when communicating on behalf of CEC. By establishing a cohesive and robust brand, we can bolster CEC as a whole and increase success for our units, divisions, chapters, and individual members. Adopting a singular brand serves as a unifying force that connects every facet of CEC and amplifies the potency of our objectives, mission, messaging, and services.